Omid Nezam

People, Product, and Design Enthusiast

omid nezam

Hi, I am Omid, and "on the line" since I was 13. I started creating websites when the most popular search engine was "Lycos" and people dialed into the internet with AOL CDs.

What I do

My love for aesthetics on the web and feasibility made me study the stuff and understand design and communication more deeply. Over the past 20 years, I have stepped into various fields and managed offline and online touchpoints, 15+ years of it professionally.


I'm a product-loving director living in Hamburg. I represent the interface between offline and online, user and product, and stakeholder and tech team. I adore making decisions based on data-driven tests but even more to understand when to put brand goals over data. The sweet spot between customers' emotional connection and loyalty to a brand makes me passionate and encourages me to create aesthetic, seamless, and value-providing solutions.

I currently work as Director of Digital Brand Experience at Closed GmbH, a fashion brand est. 1978 with a sustainable mission. My mission here is to close the gap between stakeholders and techies and bring the current e-commerce platform to a new level. Here we are moving from a monolith e-commerce solution toward microservices. Being responsible for a 24/7 available shop and its cutting-edge design and technology makes this stop fun and enjoyable.

Before that, I worked as Lead Brand Experience at LOTTO24 AG, Germany's market leader in the lottery e-commerce business. I assisted in developing new products and went beyond standards to create new models that exceeded customers' expectations. Being a part of the bigger UX team, I was able to do research with actual users and analyze their behavior to understand their needs and goals. I could serve them with perfectly customized products and social media postings with this info.

Previously, I had worked as an Art or Creative Director in various advertising agencies, always building well-designed and seamless touchpoints for brands in different areas.

Ping me!

How I work

It is crucial to understand users and their behavior and put this first, then use Design-Thinking methods to create successful products, systems, and services. By considering usability, aesthetics, and context, I can assist you in creating solutions that provide meaningful and relevant experiences to your users or customers.

All in all I can help you with:

  • Research & Analysing
  • Concepting
  • Experience Design
  • Software Engineering
  • Hosting Infrastucture & Cloud
  • Business Strategy & Innovation
  • Managing People
  • Coaching & Enabling
  • Managing Products

In other words, I can assist you in defining your goals, enabling your team, and achieving the goals by keeping track of OKRs. A strong brand experience is essential for building a successful presence and reputation as it not only reflects the values and personality of a brand but also provides value to the consumer and helps create an emotional connection with the brand.

Let me assist!

Side business?

Being active for over 20 years in this area and not having a business would sound weird. Wouldn't it?


In line with this, I partly work as a lecturer at HTK Academy and teach the latest UI/UX stuff and basic web design coding.

Get in touch

Do you have any questions? Feel free to drop a line and let's meet for a coffee offline or "on the line".

Let's have a coffee!