Omid Nezam

People, Product, and Design Enthusiast

Hi, I am Omid, and "on the line" since I was 13. I started creating websites when the most popular search engine was "Lycos" and people dialed into the internet with AOL CDs.

Meet me here

What I do

My love for aesthetics on the web and feasibility made me study the stuff and understand design and communication more deeply. Over the past 20 years, I have stepped into various fields and managed offline and online touchpoints, 15+ years of it professionally.

I'm a product-loving director living in Hamburg. I represent the interface between offline and online, user and product, and stakeholder and tech team. I adore making decisions based on data-driven tests but even more to understand when to put brand goals over data. The sweet spot between customers' emotional connection and loyalty to a brand makes me passionate and encourages me to create aesthetic, seamless, and value-providing solutions.

Since January 2024 I work at Zeal Network SE, the umbrella brand of LOTTO24. I rejoined the family to lead the brand experience for an exciting new project called "Traumhausverlosung". This is charity lottery and the first official dream house raffle in Germany, and I am happy to be responsible for shaping the entire brand experience — from designing the logo to finalizing the styling elements within the houses. Traumhausverlosung combines the chance of winning a real dream house, the thrill of a raffle with the impact of doing good. Have a look here.

Previously, I served as Director of Digital Brand Experience at Closed GmbH, a fashion brand established in 1978 with a sustainable mission. At Closed, I was responsible for bridging the gap between stakeholders and tech teams, overseeing the evolution of the e-commerce platform from a monolithic solution to microservices. Managing a 24/7 available shop with cutting-edge design and technology made my time at Closed both exciting and rewarding.

Before that, I worked as Lead Brand Experience at LOTTO24 AG, Germany's market leader in the lottery e-commerce business. I assisted in developing new products and went beyond standards to create new models that exceeded customers' expectations. Being a part of a big UX team, I was able to do research with actual users and analyze their behavior to understand their needs and goals, so I could serve them with perfectly customized products and social media postings with this info. I got promoted to the brand guy and I was able to re-brand and re-position LOTTO24 within the online and offline market.

Away back, I had worked as an Art or Creative Director in various advertising agencies, always building well-designed and seamless touchpoints for brands in different areas.

Ping me!

How I work

It is crucial to understand users and their behavior and put this first, then use Design-Thinking methods to create successful products, systems, and services. By considering usability, aesthetics, and context, I can assist you in creating solutions that provide meaningful and relevant experiences to your users or customers.

All in all I can help you with:

Research & Analysing
Branding
Concepting
Experience Design
Software Engineering
Hosting Infrastucture & Cloud
Business Strategy & Innovation
Managing People
Coaching & Enabling
Facilitating Projects
Managing Products

In other words, I can assist you in defining your goals, enabling your team, and achieving the goals by keeping track of OKRs. A strong brand experience is essential for building a successful presence and reputation as it not only reflects the values and personality of a brand but also provides value to the consumer and helps create an emotional connection with the brand.

Let me assist!