Omid Nezam

What I do

My love for aesthetics, design, and feasibility led me to dive deep into the fields of design, communication, and brand experience. Over the past 20 years, I have explored various disciplines, managing both offline and online touchpoints, with more than 15 years of professional experience.

I'm a product-loving creative lead based in Hamburg, specializing in Spatial Experience & Brand Staging. I thrive at the intersection of digital and physical experiences, translating brand visions into immersive worlds. I represent the interface between offline and online, user and product, and stakeholders and tech teams. While I value data-driven decision-making, I also understand the importance of prioritizing brand goals over pure analytics. The balance between emotional brand connections and customer loyalty drives my passion for creating seamless, aesthetic, and meaningful experiences.

Since January 2024, I have been working at Zeal Network SE, the umbrella brand of LOTTO24. I rejoined the family to lead the brand experience for an exciting new project called Traumhausverlosung – Germany's first official dream house raffle. This charity lottery combines the thrill of winning a dream home with the impact of doing good. My role encompasses shaping the entire brand experience, from designing the logo to finalizing the styling elements within the houses. I focus on spatial experience & staging, ensuring that every detail — from architecture to interior design — creates an engaging and emotional journey for participants. Have a look.

Previously, I served as Director of Digital Brand Experience at Closed GmbH, a fashion brand established in 1978 with a sustainable mission. At Closed, I was responsible for bridging the gap between stakeholders and tech teams, overseeing the evolution of the e-commerce platform from a monolithic solution to microservices. Managing a 24/7 available shop with cutting-edge design and technology made my time at Closed both exciting and rewarding.

Before that, I worked as Lead Brand Experience at LOTTO24 AG, Germany's market leader in lottery e-commerce. I played a key role in developing new products and redefined customer expectations by implementing innovative experience models. As part of a large UX team, I conducted extensive research with real users to analyze behavior, understand needs, and create tailored solutions that resonated with customers across digital and physical touchpoints. Eventually, I took on the challenge of re-branding and re-positioning LOTTO24 in both the online and offline markets.

Earlier in my career, I worked as an Art and Creative Director in various advertising agencies, always striving to build seamless, well-designed touchpoints for brands across different industries.